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Old Media version 1.0045

May 17, 2006 by Jim Parker in Internet Business, media

It looks like the Old Media Companies have their own idea about Media 2.0.  Though they’re smart enough to not call it “Media 2.0″.  I think they’ve got it figured out.  The mainstream media is definitely changing.  I believe that Old Media is well positioned to reap the benefits of the value they are creating.

What most people forget about the Media business is that it is all about entertainment FIRST.  Entertainment value is the most significant factor in the media business.  Things like search cost and distribution cost and microchunking cost (sorry umair ) don’t add up to a hill of beans when it comes to true entertainment value.  Media still does an outstanding job of entertaining us.

But will innovative new things in search, distribution, and reconstruction add significant value in the near future?

Absolutely, but only at the pace that the PUBLIC wants.  That’s right.  It’s the Users that drive demand - not the media 2.0 Pundits.

1 Comment »

1. […] On his site, Umair made a comment on one of my

   Pingback by Attention Grab » Umair sets it straight. — May 19, 2006 @ 9:49 am

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• Jim Parker
  I enjoy watching all of the changes in the world that are caused by us trying to figure out technology.
• Jim Parker