Umair sets it straight.

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May 19, 2006 by Jim Parker in media, technology

Boy have I got a lot to learn…

On his site, Umair made a comment on one of my a recent posts. My post included this:

“…Things like search cost and distribution cost and microchunking cost (sorry umair ) don’t add up to a hill of beans when it comes to true entertainment value.” jim parker

Umair added:

“What is microchunking, from a functional point of view? The ability for people to be more creative, without having to pay the costs of buying a block of mass media time.”

…which is exactly true. I was missing the point…which is this: As we mitigate the costs of such powerful tools such as search, distribution, and microchunking, these tools will be much more desired by people who want to create (because they have become/will become cheap and easy to use). People would rather play an active role in their entertainment - they don’t actually want to sit passively, (err sleeping), watching “a block of mass media time”. They want to contribute, interact, meet people, make relationships, all in the name of fun entertainment. That’s what super high-tech and super usable search, distribution, microchunking, etc, etc affords them.

It’s entertainment that develops you. Improves you. Excites you. And it’s custom made just for you.

I don’t know why, but I have a huge, huge respect for “the tools of economics”. Thanks for that Umair.

So I suggest this: The people will, indeed, have the power. We just need to get them the tools ASAP. They are waiting on us right now.

jim