Home Stretch

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June 12, 2006 by Jim Parker in blogging

Uma and I are in the home stretch. Our twins are coming somewhere around the first two weeks of July. Thus, my “contribution” to the blogosphere will continue to be sporadic at best.

Nevertheless, there are all sorts of things going on these days. And there are so many things I yet want to do! I’ve got a nice list of blog topics, but not the time to develop them into good postings.

So, I will talk now about what troubles me the most:

How can it be that there are so many people writing about, developing, thinking, reading, participating, contributing to The New Media(s), yet when I discuss it with someone on the street, say a co-worker, I just get yawns. Yawns!!!

Why does the prospect of greatness within our new communications tools bring yawns from the general public? How can there be so many people that don’t understand what it means to blog? Or how can people not see the value in microchunking content so that they can consume it in absolutely any way that they want.

When is all of this stuff going to enter the mainstream?

Of course, there is mainstream reporting of what’s going on in Web 2.0. But few of those articles themselves do a good job of explaining why all of this is so important. In other words, the mainstream reporting is not having a large impact on people.

So how do we go the last mile? How do we move from products for early adopters to mature, mainstream, ubiquitous products?

It is inevitable. But When???