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The God Code

May 17, 2006 by Jim Parker in media

I must say I am a little frightened by the title of this book The God Part of the Brain by Matthew Alper that a bright friend of mine lent me. He lent it to me two months ago - and yet it just sits there, continually staring at me.

Interestingly, I am currently engrossed in yet another book that also fully explores the God Part of the Brain - or at least the God part of life in the universe (which by default includes the brain). It is called Contact - by Carl Sagan - a book which by the way is 1000 times more significant than the movie made from it.

Nevertheless, the current flap about ~~Nostradamus~~, err, I mean Da Vinci Code, got me thinking about the best story about a Code ever. And that story is contained at the end of Contact, the book (not the movie). It changed the way I look at life.

Read it, and you will never look at a circle the same again in your entire life.

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Old Media version 1.0045

by Jim Parker in Internet Business, media

It looks like the Old Media Companies have their own idea about Media 2.0. Though they’re smart enough to not call it “Media 2.0″. I think they’ve got it figured out. The mainstream media is definitely changing. I believe that Old Media is well positioned to reap the benefits of the value they are creating.

What most people forget about the Media business is that it is all about entertainment FIRST. Entertainment value is the most significant factor in the media business. Things like search cost and distribution cost and microchunking cost (sorry umair ) don’t add up to a hill of beans when it comes to true entertainment value. Media still does an outstanding job of entertaining us.

But will innovative new things in search, distribution, and reconstruction add significant value in the near future?

Absolutely, but only at the pace that the PUBLIC wants. That’s right. It’s the Users that drive demand - not the media 2.0 Pundits.

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